The value of digital signage in retail and catering industry

Digital Signage is a brand-new media concept, which refers to publishing business, finance and entertainment through large-screen terminal display equipment in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places where people gather. Information multimedia professional audiovisual system. It is designed to broadcast advertising information to a specific group of people in a specific physical place and a specific time period, allowing it to obtain the effect of advertising.

In foreign countries, some people rank it with paper media, radio, television and the Internet, and call it the “fifth media”.

So what are commercial value of digital signage in the catering industry?

In the catering industry, digital signage is also known as digital menu. Compared with light box menus, digital signage has better display effects, dynamic display methods, lower operation and maintenance costs, and significantly improves store image. Now, it has changed from the global chain of KFC and McDonald’s. For the powerful features of smart digital signage, what commercial value does it have?

Reduce store operating costs

The digital signage can quickly generate the menu content through template arrangement, and then complete the distribution through the network. Eliminate the need for restaurants to pay for printing, shipping and replacement installations;

Enhance attention through dynamic display and attractive information of digital signage. There is no need to stick posters everywhere in order to capture eyeballs;

Digital signage in retail

Facilitating consumers to spend in-store is an important issue for retailers. Sometimes retailers conduct a lot of consumer psychology research, and also launch numerous promotions and personalized advertisements. Whenever these marketing methods need to go further, the technical difficulty often makes retailers prohibitive. Today, digital signage smart advertising screens are no longer a problem in terms of attracting customers, promoting sales, and data analysis.

By installing the RFID tag on the product, and then displaying the product information through the smart advertising screen, the screen displays the product’s origin, price and other parameters in the form of graphic and text playback, which is both interesting, proactive and information effectiveness. Consumer experience, and the smart advertising screen also has the function of payment and ordering. Customers who want to buy the goods they like can place an order and pay in the scan code window on the screen, without having to go to the cashier to check out.

In terms of data analysis, the smart advertising screen system can record the number of times the product is viewed. When the product is viewed many times but the product is not purchased, we can upgrade and replace the product for such a phenomenon, or push related products in a targeted manner. Product promotion activities can achieve more accurate and effective operations.

So what are the main aspects of the value of smart shopping guide screens to retailers?

The application of smart shopping guide screens in stores makes retailers more intelligent, informatized and automated in management, freeing people from a large number of daily mechanized repetitive tasks, avoiding excessive dependence on labor, and greatly improving the daily management of retail enterprises operational efficiency. At the same time, merchants can also conduct business trend analysis and purchase pattern mining based on the detailed transaction data provided by the smart shopping guide screen system, providing a reliable data reference for the formulation of future business strategies.


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