Here are 5 great ways digital signage can be used to increase brand awareness

Here are 5 great ways digital signage can be used to increase brand awareness:

promotional media
Perhaps the most immediate and obvious way digital signage can be used to increase brand awareness is by showcasing the various promotions you may be running.

Instead of using static media to showcase these promotions, showcase your content in a more dynamic way. This could be a striking original image created by a graphic designer, similar to a poster, with the added benefit of being able to display multiple at once.

To really maximize the benefits of digital signage, you can create short video promotions to display on your screens to ensure your audience is always informed about your latest offers.

A recent study found that 88% of people claim they are drawn to content on a digital screen and 71% find it more memorable than traditional static media. If you then combine this with other methods of distributing your promotion, such as social media, you can rest assured that you are effectively increasing brand awareness.

Brand Screen
A more subtle way to build brand awareness is to brand your digital screens while displaying more general information. Some examples of useful information you can display include weather, news, and traffic updates. Build brand awareness without selling directly to your audience. It’s all about providing value.

Creating branded screens is now a very fast and easy process. Upload your logo and display it directly on your screen so passers-by always know who is giving them information. Some digital signage providers are also able to use HTML color codes to precisely match brand color palettes, meaning your screens will always match your overall brand identity. Important note: Make sure you match your brand font too!

Social media
Since technology is at the forefront of everything we do, it’s no surprise that the best ways to build brand awareness stem from it. Building a social media presence on multiple platforms (Facebook, Twitter, and Instagram) is one of the fastest ways to build a business with any brand awareness.

Part of this depends on how accessible your business is to potential customers, and vice versa. Combine this with being able to promote offers and announcements to your customers, as well as address customer issues through direct messaging, and you have the perfect platform to increase brand awareness.

Luckily, digital signage is perfect for helping you build your social media presence and, in turn, brand awareness by integrating social media onto your screens.

Whether it’s getting the latest posts from Facebook, pictures from Instagram or tweets from Twitter, you can reach your online followers and those who pass by your screen. Plus, you get the added benefit of being able to keep fresh content on screen without any extra work as it automatically pulls your latest posts.

In a way, digital signatures are helping brands take their social media offline, focus more on their brand feeds than ever before, and grow their following.
Improve and Learn” products
One of the latest advances in digital signage is the use of radio frequency identification (RFID) to trigger content. To provide a simple explanation, this is when a small RFID chip is placed on an object, and you hold the object on an RFID reader, which then triggers a specific piece of content to be displayed on the screen.

But how does this help build brand awareness?

Well, it really depends on the industry. Using retail as an example, a specific product could be tagged and then passed through an RFID reader, which would cause information about that product to be played on a screen, perhaps a video.

For businesses that provide services, it can be used to quickly show the difference between your business and competitors. It can even be used to prompt analytical data to be displayed on the screen, which can then be used as a sales tool.

While this may not have a direct impact on brand awareness, it will add to the overall experience of buying a particular product or service, which will differentiate your business from your competitors. A “Raise and Learn” display can turn your store visitors into repeat customers who share an unforgettable experience with you. They also increase customer engagement with your overall brand as they actively participate in finding out more about what you have to offer.

Interactive display
Likewise, touchscreens can be an effective tool for building brand awareness. Rather than using a separate device to prompt content, a touchscreen allows customers to browse information as they see fit. This is especially useful for businesses with a large product catalog or service providers with different payment packages. It helps users become more familiar with your brand’s products.

Interactive displays indirectly increase brand awareness by enhancing the customer’s overall buying experience. This will make them more likely to share their experience online or with friends, gradually increasing your brand’s awareness and reputation through word of mouth.

These are just 5 ways digital signage is being used creatively to increase brand awareness. And if those ideas aren’t enough to convince you, 84% of UK retailers using digital signage believe it can create significant brand awareness. Can your brand afford to miss out?


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