Decades ago, almost every block had its own dessert shop. Sweet shop owners across the country are able to make a living without having to think too much about marketing and attracting customers. But with the arrival of large retail chains and discount stores, the sole retailer must gain a foothold to maintain a reasonable level of business and profitability. An accessible and inexpensive advertising campaign-their shop window display.
Here are some helpful tips to get you started.
Theme, Theme, Theme
It’s a rapidly changing world, and you need to get the attention of passers-by. Therefore, create a theme for the window display. Perhaps seasonally oriented: you can decorate for Christmas, Valentine’s Day, Easter, or Mother’s and Father’s Day. Another point – change your display regularly so that people will always see something new. It is easy and smart.
Remember that you’re selling products, so make them the focal point of any window display. You can even link the window display to a special promotion or offer only available if people enter the shop.
Remember your goal, the ultimate goal of your efforts is to draw customers into your store and encourage them to buy your stock.Try to figure out the types of people who often pass your window and might bias the display toward them.If you are close to a school, set it up as a child – and parent-oriented monitor.If your store is near some offices, tilt the display toward the more adult market.
There are no hard and fast rules, so trial and error is the name of the game. So get creative now – there are no limits to your imagination or to your success!